What Programmatic How does programmatic advertising work? In this guide we explain how. Therefore, advertising works inGoogle DV360and how to do programmatic advertising from scratch. Can you imagine being able to use the capacity of Big Data and the power of Artificial Intelligence to create, segment, optimize and improve the […]
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If you want How to know how to make a digital marketing plan with strategy, objectives, phases, tools and examples of. Therefore, marketing plans already prepared, this guide will help you create a marketing plan for SMEs. Knowing how to make a digital marketing plan is a task that requires […]
What is international SEO ? How to position a website in another country? If you. Therefore, want your website to appear at the top of Google in other countries, this topic on international positioning interests you. Nowadays we all know the importance of SEO when it comes to achieving an […]
This is what we look for on many occasions, but when push comes to shove it is not fulfilled. We usually end up sacrificing one of the three criteria. In the world of digital marketing (and many others), we could put it like this: I want something that works well, […]
We have been talking for months about the advances in generative artificial intelligence , the uses of ChatGPT, the images that Midjourney, Bing and the rest of the tools that are emerging can generate. Investment funds and companies are investing heavily in artificial intelligence, but the reality is that they […]
For some time now , the speed of content generation has been multiplying and with the arrival of generative . Artificial intelligence it has skyrocketed even more. Before its arrival, the volume of content was already overwhelming, . ChatGPT has only added more fuel to the fire. It is much […]
Ikea has managed to win the Grand Prix and two awards in the Greatest Sales Impact and Creative Works categories with its “Stuck in the 90s” campaign. This action has been one of the 10 best campaigns in brand recognition (54%) since 2018. Therefore, surpassing 41 previous campaigns, 40 impacts, […]
Serviceplan sets the metaverse has not left the lips of those who operate in the arena of marketing and advertising in recent times. The German advertising group Serviceplan is aware of the hook (and potential) of this concept and that is why it has created a unit especially dedicated to […]
Chocolates Valor launches a new campaign under the motto “Valor and fly” . Therefore, this evokes the pleasure that is hidden behind each ounce of the brand. which equals a moment of enjoyment and disconnection. Therefore, the brand recovers the claim “adult pleasure” in a series of spots about everyday […]
Small local , This brings us to another new question: is a professional social media marketing strategy and management something that every company should have? The quickest answer to this question is YES . But things are not always as simple as they seem. If I want to be honest […]
