To create a buyer persona you must follow these steps: Research: You should conduct a thorough study of your. Therefore, niche to gather information about potential customers ‘ needs, wants, behaviors, demographics, and psychographics . Segmentation: after collecting the information you must. Therefore, segment potential customers into groups with similar characteristics. It can be by age, gender, geographic location, income, interests, purchasing habits, among others.
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Definition of the buyer. Therefore, persona: once potential customers have executive data been segmented, you must define each buyer persona with details such as their. Therefore, name, age, gender, location, occupation, interests, specific needs and desires, purchasing habits, among others. Creating the story: You should come up with a story for the buyer persona , including details about their personal and professional life, their purchasing behavior, and how they interact with your brand.
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Buyer personas can vary depending on the type of. Therefore, business, product or service that the company Phone Number TH offers. Here are some examples: Fashion entrepreneur: María is a 30-year-old woman who recently launched her women’s. Therefore, clothing line. She is creative and very interested in fashion and the latest trends. She cares about the quality and design of the garments she offers and is willing to pay more for high fashion products.