To reach a broader bb target group
To reach can deuplicate many tags on the front of your site with this. This reuces the load of Google Tag Manager on the spee of your website. In our example, with server-side tagging, we only nee to send the conversion once from the browser. The server takes care of the rest. Illustration of an example situation with server-side tagging The server-side container is on its own server, linke to your domain name. This means that you can suddenly use a first-party cookie instead of a third-party cookie. All data flows through your own server. This way you keep control over what you do and dont forward to the advertising platforms.
You can sell products in large numbers
The server-side container runs on its own server, there are costs associate with hiring the server approximately € per month. A limiting factor for server-side tagging is that not every advertising platform is ready for it yet. Many organizations will therefore opt for a hybrid setup for the time being. A normal GTM container photo editor on the site and a server-side container. Preictive algorithms become commonplace Previously, you had to hire a scientist and set up your own data warehouse to use AI. But in the near future, these functions will appear in common tools such as Google Analytics.
Companies can indicate themselves
In GA, the following preictive metrics are currently already available Chance of purchase Chance of User Attrition Yield forecast This makes it possible to target audiences where the chance of conversion is very high. Or exclude target groups where the chance Phone Number TH of conversion is very low. At the moment, there are still conditions attache several thousand visitors are neee on the basis of which the algorithm can make a forecast. . The regular Google Analytics users are moving to Google Data Studio dashboards We can refer to Google Analytics users globally in different groups Normal user Expert Profile generalist Specialist Frequency Monthly to Weekly.
