The purpose of the website A/B test was just two things: ‘increase the number of inquiries’ and ‘increase the contract conversion rate .’ Ultimately, we what results did it lead to? carried out the test with the goal of ‘doubling the number of inquiries within 3 months . ‘
The current settled appearance is the final winner of the experiment that achieved 2.6 times the results. The ‘screen where customers can directly leave their concerns’ is displayed first. If you leave concerns or information about services you are b2b email list planning, our sales representative will contact you through the collected contact information. The time that a potential customer who has left an inquiry waits for a representative to contact you is a cost. While waiting, the probability of signing a contract with another place will increase, and from our perspective, we wanted to quickly resolve the thirst of potential customers .
Toss Payments website that creates customized proposals
As a result, we are now able to deliver an automatic you need to truly understand customized proposal optimized for your inquiry and company situation in just 30 seconds. In addition, we have minimized waiting time by allowing you to schedule a meeting with the right person in charge through re-catch at the same time as submission . For companies that make decisions quickly, speed has a big impact on decisions, so what results did it lead to? these advantages actually lead to contract conclusion.
wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-You said that you considered many tools for sales meetings when conducting A/B tests on your website. Is there a reason why you adopted ReCatch among them?
We have used and compared various domestic and international services. However, ReCatch supports various necessary functions compared to other products, and each function is implemented solidly. I thought that there was no other company that covers as many functions as ReCatch. The UX/UI is also so pretty that our team members really liked it.
Thank you! I’ll have to tell our designer! (laughs) How does Toss Payments utilize ReCatch?
At Toss Payments, all introductory inquiries that come to the website are routed to meeting opportunities through re-catch. Based on the information left by the customer in
the inquiry, they are automatically assigned to the most suitable sales representative .
When reviewing the introduction of ReCatch, there
were opinions within the team that we what results did it lead to? should build and internalize the relevant system ourselves,
but we persuaded them by saying, “If we try to build everything from scratch, maintain it,
and then add the necessary items later, we won’t
be able to achieve the goal within three months and it won’t be sustainable.”
But, if you use ReCatch, all of that is resolved. Instead of potential customers leaving inquiries and leaving, salespeople are assigned to them
based on internally established criteria and they are then connected to meetings, which allows us
to handle more sales opportunities .