When it comes to social media, there’s never enough. Platforms are constantly evolving, and experts try to stay on top of them while also working to develop statistics. Knowing these helps companies and entrepreneurs boost their business.
Twitter Statistics
A Buffer article revealed that tweets with images receive 150% more retweets than those without. Generating content to share on this social network is extremely important, given that Twitter stated in an official document that, as of 2020, it has 152 million monetizable users.
Let’s talk demographics: Currently
, Twitter’s monetizable audience is 62% male and 38% female. Regarding age, 29% of registered users are between 25 and 34 years old. Regarding geographic location, more than 20% reside in the United States, while the rest are international users. Japan, the United Kingdom, and Russia follow on the list of top markets.
Regarding usage, Twitter is proven to be the sixth most visited website in the world, according to HootSuite reports . Users philippines phone number library spend an average of 10 minutes on the platform each time they log in. While this may seem like a short amount of time, the truth is that most people log in several times a day to access updated content.
Brand activity on Twitter
We know that an important point for companies is to understand the benefits of advertising their products and services on social media, so below we’ll list statistics related to brand activity on this platform.
Twitter users believe that companies that demonstrate inclusiveness and transparency are more relevant.
Users spend 24% more time on ads than on other platforms.
And tweets with videos get 10 times more engagement.
Facebook Statistics
According to Buzzsumo , Facebook posts containing images have 2.3 times more interactions than those containing none.Tweets containing
According to its own reports , Facebook has 2.5 billion users, 1.9 billion of whom are reached through ads. This represents 32% of all people in the world over the age of 13.
Regarding demographics, 44% of users who can be reached by ads are women and 56% are men. singapore lead Regarding age, 32% of those registered on this social network are between 25 and 34 years old.
In terms of usage, Facebook is the most searched term on Google. It’s also the third most visited being on the first pages of google website in the world, after Google and YouTube.