To effectively manage your online reputation, you ne to be aware of what users are saying about you online. And efficiency is important here. The sooner you learn about a change in the audience’s mood, the faster you can take the necessary actions. Therefore, you ne to learn about new mentions as quickly as possible. Ideally, day after day.
If there are few comments and reviews, then such an audit can be perform manually. However, as your popularity increases and your presence on the market expands, it is better to think about automating the collection of reputation factors. Mention monitoring systems will help with this. Such tools can not only quickly find new reviews and comments about you, but also significantly facilitate the analysis of such information. There are many such programs available today – but, as they say, not all of them are equally useful. We have compil for you a small top of mention monitoring systems, the effectiveness of which we are confident in.
To track mentions
Before we move on to the services themselves, let’s briefly recall why brands ne well-establish monitoring of mentions:
- Quick detection of negativity
Remember that negative reviews are not just information noise, they can cause your company very serious damage. You can promise a lot in advertising, but comments from dissatisfi customers are often more trustworthy. In addition, negativity can appear on a variety of platforms – and therefore get very wide coverage. In such a situation, the spe of reaction is very important. The faster you identify the negativity and start working on it, the less chance it will harm you.
- Protection against fake comments
No business is protect from the machinations of competitors, including defamatory posts and fake reviews. So, even if you are doing well, this does not guarantee that you will not be slander on the Internet. It is possible that false negativity will go viral – then your reputation can suffer seriously. And unscrupulous competitors can start to answer for you from fake accounts, write fake posts, etc. In general, there are many options. And you ne to respond quickly to any of them. Again, automat SERM monitoring systems will help with this.
- Optimizing the strategy of interaction with target audience
Monitoring mentions is the key to analyzing the effectiveness of your presence on different content platforms. It also helps you find new promising channels and filter out ineffective ones. Specializ monitoring systems can significantly facilitate such work; they can be us to search for new audience segments, activate the flow of reviews, etc.
- Analysis of current trends and competitors’ actions
In automatic mode, you can monitor mentions buy telemarketing data not only of yourself, but also of your competitors, as well as monitor their content activity, find their weak points. And use all this to build your own strong reputation strategy.
- Providing feback to users
People can write about you on social networks, forums, blogs, and many other places. That is, you shouldn’t hope that reviews and comments will accumulate on platforms under your control. In most cases, mentions are creat on the side. And they ne not only to be found, but also process. If you collect new reviews and comments automatically, then it will be easier to give feback.
And these are only the main tasks that can be solv with the help of properly configur monitoring of mentions. When us correctly, such a tool allows you to effortlessly keep your finger on the pulse of your target audience’s moods, promptly identify reputational risks, work them out – and, in general, work with reputation more effectively. And, therefore, strengthen and build up the position of the business.
What is especially nice is that collecting reviews and comments can be automat. There are many tools available for this. We have prepar for you an overview of top expert-level solutions, the functionality of which is sufficient to cover almost any ne for tracking mentions.
SCAN-Interfax
This system was develop by specialists of the Interfax news agency, the largest information group in the CIS. That is, SCAN already takes into account the peculiarities of the information space in its idea, hence the high efficiency of monitoring. With the help of this system, it is possible to monitor more than 70 thousand channels in real time:
- Mia
- Social networks
- Blog platforms
- Forums
- Geoservices
- Review sites
That is, literally all sites where they can write about you, your competitors or other topics of interest. Bas on the collect material, SCAN builds marketing list detail and understandable reports – including with good visualization.
With the help of SCAN-Interfax, brands can analyze their visibility and density of presence in the information field, determine their connection with other objects and topics, and identify news items of different tones.
You can familiarize yourself with the capabilities the top-down approach is of the SCAN system during the free trial period – Interfx specialists customize the system individually to meet the customer’s nes.