what are they and how to create them

Techniques used in. Therefore, neuromarketing include, among others, functional magnetic resonance imaging (fMRI), electroencephalography (EEG), eye-tracking and. Therefore, measurement of the galvanic response of the skin. Through these analyzes. Therefore, mental activity and the body’s physiological response to advertising incentives can be measured, which allows us to better understand consumer preferences and needs and adjust…