It is essential that, when the reason for dissatisfaction is identified, solutions are presented to resolve the problem. If this is not possible, do not force the issue. Avoid doing business with this type of customer.
net promoter score ranking zones
Now that you know what promoter, neutral and detractor customers are, it’s time to learn what the Net Promoter cameroon phone number library classification zones are and how they work for companies.
Using NPS scores, it is possible to classify companies from different segments into 4 rating zones . Sectors such as telephone services as a general idea, it’s very important to have a lower score, while hosting and e-commerce, for example, are well evaluated by most consumers.
Discover the 4 classification zones below
Zone of Excellence
It reaches the highest NPS, between 75% and 100%.
This result reveals that most customers are brand promoters and maintain a loyal relationship with the brand.
Quality Zone
Corresponds to companies that indicate an NPS between 50% and 74%.
Although they have not yet reached the zone of excellence, these companies have a very good be numbers of promoters in relation to detractors, which ends up resulting in a positive image for their brand.
Improvement Zone
It brings together companies with an NPS of 0% and 49%.
This percentage indicates that the organization needs to pay more attention and dedicate more efforts to customer satisfaction, as this is a group that presents great opportunities for improvement in relation to products, services and customer service.
Critical Zone
Represents a negative NPS between -100% and -1%.
Here, the company may be suffering major losses, as it has a high number of detractors. In this case, it is necessary to act quickly to reverse the situation and prevent customers from switching from the company’s services or products to those of the competition.