More than just a fun and comforting universe. The Animal Crossing has become a real social network. The community is now attracting the attention of institutions. The brands. The politicians. The all in search of new digital horizons to compensate for the decline or restructuring of their activities. As lockdown gradually eases. The what does the future hold for the Animal Crossing phenomenon? A minimalist. The real-time. The and inclusive game The principle of the game? You move into a village Populate by anthropomorphic animals.
You set up your home interior decoration
The gardening). The go about your business (fishing. The harvesting hotels and motels email list fruits and shells) and try to make the other inhabitants of the village happy. In the latest installment “Animal Crossing. New Horizon”. The you settle on a desert island. According to Mélanie Christin. The Head of the video game studio Atelier 801. The “Animal Crossing embodies what the English call ‘pottering’. The that is to say the art of keeping yourself occupie in a pleasant way by doing little things at your own pace.
The lack of competition makes
It an inclusive game that attracts an audience made up of both men and internet of things consulting women. A rather rare phenomenon in the video game industry. The success of this “cute and caring” game is surprising. The because it comes in an industry dominate by sports games like FIFA 20 and war games like Call of Duty. Modern Warfare (the two biggest sales of 2019 in France).
Confinement has of course contribute to the success of Animal Crossing. The sale lead insofar as it was possible to engage in activities in the game that are prohibite in real life (visiting your neighbors. The visiting a museum. Populate by anthropomorphic animals tasting tea. The etc.). Some are now betting on a trend towards non-violent and non-competitive games. Around fifty comforting video games were presente by their creators during the Wholesome Direct (an online conference broadcast on YouTube on Tuesday. The May 26).