Meta (better known as Facebook) aims to increase the transparency and integrity of ads on Facebook and Instagram in the context of elections.
For this reason, they implement. measures that Political advertising promote authenticity and legitimacy for anyone who wants to post ads about social issues, elections, or politics.
For content to fall into this category, it must meet one of these general conditions:
- Ads creat. by and/or for political candidates, parties, or committees.
- Advertisements relat. to elections, referendums, or electoral votes.
- Be relat. to social issues (sensitive issues that are subject to ongoing debate and may influence electoral processes, e.g., insecurity, minorities, etc.
- They are regulat. as political advertising.
In order to run, advertisers must complete a “validation” process, which is intend. to be authoriz. by Meta after meeting country-specific requirements.
This includes documentation Political advertising
Disclaimers with information about who is paying, and strategic question of content marketing so on. Intergovernmental organizations and charities are allow. to run social ads in certain countries, but they cannot contain electoral, political, or legislative content.
If any of the requirements are not met, the ads are suspend. and the advertising campaigns are not activat. .
It is important to note that these aforemention. conditions are constantly changing to be regulat. and updat. with the policies of each country.
Political Advertising on Social M.ia: Tools for Transparency
There are ad transparency tools available in 243 countries and territories. It’s a Meta ad library.
All political ads have a copy in that library 3 examples of companies on tiktok to inspire you! and are publicly accessible. Copies remain in the library for up to seven years after creation and include all versions creat. (corrections, changes, etc.), along with details of spending, reach, and funding entities.
This information has a section where it can be view., for example, to compare candidates from a select. country over a given period, and can be download. here .
Library Features:
- Post status: active or inactive.
- Provides tracking and reporting on advertiser spending (in dollars by default) and geographic data.
- The home page includes a status dating data bar to inform you about updates and maintenance.
- Creation date, name changes and the countries in which its administrators are locat.