In this type of system! a specializ lead scoring automation tool is us to classify the scores. It can be divid into 3 parts:
Simple: this is when the system only provides a score to the lead! without defining the criteria and weights to assign the points.
Complete: as the name suggests! this system involves more complete tools. Here! the lead’s bosnia and herzegovina phone number library and level of interest will be taken into account! scoring each aspect differently. The criteria and weights are not configur automatically! but are based on the history of results already obtained.
Predictive: here! the software itself will analyze the information and define the criteria and responsive design! adaptable to multiple terminals automatically. Although it provides interesting results! the cost of tools for this type of system is higher.
What you will learn about Net Promoter Score (NPS):
What is NPS?
How Does Customer Classification Work?
Net Promoter Score Ranking Zones
How to Calculate NPS?
Increase Customer Satisfaction
Frequently Asked Questions
What is NPS?
NPS is the acronym for Net Promoter Score! a metric used to measure the level of customer be numbers and loyalty with the company.
The NPS methodology first appeared in 2003 ! after the publication of the article “The Only Number You Need to Grow” by Fred Reichheld! in the Harvard Business Review (magazine of Harvard University – USA).
The term was later consolidated in the book “The Ultimate Question” ! also written by Fred Reichheld. In the book! the author discusses how to ensure customer loyalty based on the Net Promoter Score.
Even if you’ve never heard of NPS before! you’ve probably come across its main feature: the satisfaction survey . It can be done through questionnaires or through a single question! where the customer can give a score from 0 to 10 to assess their satisfaction with the experience they had with the company.