Brands in the fashion industry have understood this well and are investing directly in the game. Marketers are confident Luxury e-shop Net-a-porter has collaborate with Chinese fashion designers for its spring-summer collections. Marc Jacobs and Valentino launch virtual clothes .
The Gemo brand (Eram Group)
Rosbeef! agency organize an online fashion show in partnership with engineering email list the women’s site MadmoiZelle. Should brands invest in Animal Crossing? Today. The they do not yet have a budget allocate for visibility on this game – unlike other video games. The such as Fortnite and The Sims .
Animal Crossing is still relatively
Disconnecte from the marketing universe. As Matt Michaluk. The custom software development Creative Director at creit rating agency FITCH. The points out. “ Right now. The brands have an important role to play in terms of awareness and online community animation. Their generosity will be rewarde after the pandemic. The when players are more likely to spend money.” Marketers are confident Luxury. They know there is an audience for Animal Crossing.
The diversion of the playful use
Animal Crossing video game is in reality a movement of reconfiguration of our activities. The disrupte by confinement. Some people use Animal Crossing to trade . The reselling objects they have made in the game using a QR code system to scan. On the fashion side. The many players have fun pixelating their favorite clothes to dress their avatars.
They will probably be inspire by the events planne within the game. The sale lead including the weding season this summer. In recent months. The part of our daily lives have migrate and been organize on Animal Crossing. No one knows if the craze for this game will dry up with the deconfinement. One thing is certain. the potential of video games in terms of marketing strategy has been further consolidate during this particular period.