Agility in Feedback
The goal of NPS is to improve your business performance with each piece of feedback received from customers. This way! through qualitative and quantitative results! it is possible to provide feedback to the customer immediately after receiving a negative review.
Other customer satisfaction survey metrics have a less practical focus! making it difficult for the bulgaria phone number library collected to quickly reach those in direct contact with the customer. Therefore! the Net Promoter Score (NPS) is the recommended option when it comes to agility and ease of use.
Since NPS consists of asking objective questions! consumers are unlikely to be manipulated or influenced . After all! they will in content marketing! we can use infographics to the question based on their experience with the brand or customer service.
Easily adaptable
The questions asked in the NPS can be easily adapted to any type of situation and in different segments ! from an online purchase to the provision of services by a telephone operator! for example.
See examples of questions that can be asked when applying the customer be numbers survey in your business:
“On a scale of 0 to 10! how likely are you to recommend company X to a friend or family member?”
“On a scale of 0 to 10! how much did our service help you?”
“What did you think of our new WhatsApp customer service channel? Considering that a score of 0 is very bad and a score of 10 is great.”
Benchmark Chance
Many companies use NPS to assess their customers’ satisfaction levels. This allows you to compare your scores and your company’s performance with others in the same industry as yours.
Furthermore! to obtain valuable data about your segment! you can conduct market research on your competitors to measure their NPS and! thus! use it as a reference to know if you are on the right track or what path to follow to improve your results.
How customer classification works
How Does Customer Classification Work?
To understand how customer classification works! you need to know that customers are classified into 3 different groups: Promoters! Neutrals and Detractors.