What are insights? Why are they so important in marketing? How can you use them in your digital marketing strategy? I’m going to answer these and many other questions today in this article, and I’m going to try to shed some light on this term, insights in the marketing sector , which I first heard about two years ago.
What is an insight?
An insight is a motivation or desire that arises from deep within the consumer, and that motivates them to make a purchase, support a brand, or recommend a service to a friend or family member simply based on what the item conveys, without even having purchased or tried it.
According to navigating consumer Leo Burnett
An insight must be something that iran phone number library people did not know they knew about themselves ,” and this definition gives us an idea of what is really behind insights.
Insights are conditioned by memories, expectations and goals , as the master of this concept, Carlos Dulanto , rightly comments, if the memories are positive, they will positively taipei previously a producer and director influence the brand philosophy, expectations or hype , if the philosophy, the brand and the attributes of a company allow us to achieve what we have set out to do, and the goals, which always economically condition the consumption of a certain brand.
Why are they so important in marketing?
Insights are relevant in marketing and advertising , because of all the positive aspects they have for a brand or company, , hence the importance of taking them into ao lists account, and relying on them when working on the sales strategy, since if we manage to excite the potential client, we will already have won a big step in the long and complicated sales process or sales funnel.
But understanding insights goes much further , as they allow us to delve into the true reasons why a potential client is going to buy a product or service. Therefore, if we know what a group of people, a niche market, really wants and we find the right key, we can monetize it in a situation of almost monopoly.