The creators of this service are the Ashmanov and Partners group, one of the leaders and founders of the Russian Internet marketing market. As the company says, Cribrum.Pro monitors the entire Russian-language information space on the global web. This is over 445 million accounts in social media and over 70 thousand sites. Including those working for the audience of ex-Soviet countries and the Eastern European direction.
Like SCAN, Cribrum.Pro works in real time. New mentions are usually loaded into the system within a few minutes of their publication. The service needs about 4-5 hours to analyze the entire information space.
Important: Cribrum.Pro saves full texts of mentions to the database, which increases the accuracy of their processing and analysis, including in retrospect.
However, this service works not only with texts. With its help, you can monitor other data sources:
- Images
- Action History
The main volume of information comes from texts. And Cribrum.Pro works masterfully with them. The tone and topic are automatically determined, the coverage is calculated, the entire author in the information field is assessed. The user receives a detailed report with high-quality visualization.
This service also has a light version — Cribrum.Public Search. It works only with texts, provides fewer functions, for example, there is no mobile access. The customization options are also noticeably smaller. If Cribrum.Pro is oriented towards large companies, then Cribrum Public Search is a tool more for small businesses.
To understand which system will be more convenient in the context of your work, you can request test access and try both on combat missions.
Medialogy
Medialogy is a social media and mass media analysis system developed by the company of the same name. The service has enough capacity to process up to 100 million information sources daily. In real time, it monitors about 200 thousand sites and over 2 million accounts in social networks. And not only in RuNet, but also in foreign Internet spaces – in total, the Medialogy database contains resources from almost 170 countries. Moreover, this service can work with closed sites. And even with non-network media.
Medialogy is able to find fresh mentions within 2 minutes of their publication. And not only find, but also evaluate the tone, segment by telemarketing data coverage, socio-demographic indicators, etc. As a result, the user receives a comprehensive report, which is a ready-made base for further work.
The main audience of Medialogy is large businesses; this service is not very focused on the tasks of small companies. You can try it out in action during the trial period.
Brand Analytics
One of the most popular tools in its segment, valued for its accuracy and flexibility of adaptation to user tasks. With Brand Analytics, you will get access to monitoring a huge database, including sites from 12 countries. These are mainly online media and social networks, but this service also works well with other types of sites. The formats of the analyzed information are also different: text, images, video content. And even check-ins. The quality and speed of Brand Analytics are constantly improving – in particular, neural network analysis algorithms are being actively introduced.
The information is analyzed by internal algorithms and provided to the user in the form of a structured, convenient report. It reflects a full set of metadata about the authors of reviews, tonality, subject matter, and coverage. If necessary, the service converts reports into tables and graphs.
You can also evaluate the capabilities of Brand Analytics during the free trial period.
The functionality is the same – or not?
It may seem that all the services reviewed have the same functions. And almost copy each other. Indeed, the main functionality, as well as the purpose, are similar for these systems. But they are not the same.
Significant differences are hidden in additional functions. Those that help adapt the service to specific tasks. In addition, the interfaces also differ, which is important for ease of use. Therefore, you need to choose a mention monitoring system in practice, having tried different options in real conditions. For this, each of the tools we reviewed offers test access.
Let’s sum it up
To effectively manage your brand reputation in search results, you need to be aware of what users are writing about you. The faster you receive information about fresh mentions, the better. This way, you can prevent negativity from increasing your reach, repel reputational attacks from competitors, improve interaction with your audience, and at the same time be aware of the activities of other brands in your niche.
It is important to monitor new mentions on a regular basis – at least once a day. To prevent this work from taking up too many resources, it is worth automating it. A wide range of tools from a variety of developers is offered for this purpose.
When choosing a monitoring system, start marketing list from your tasks. Determine what functions you need, in what form the reports should be compiled, etc. Taking into account such individual needs, test different services – as a rule, you can get test access to any of them.
After selecting and connecting a monitoring system, the most important thing is to set it up correctly. After that, it will be enough to just periodically efforts that pay off update the specified settings. It will not be superfluous to monitor the release of new tools – after all, technologies are constantly evolving. And, of course, do not forget that monitoring mentions is only a small part of the entire range of work with the online reputation of your brand.