In addition! it will be possible to indicate which leads can be worked on by the marketing or sales team! according to the score attributed to each lead! thus focusing on more promising leads for your business.
Read also: What is a Lead? A Simplified Guide to Increase Your Business Chances!
We said that! to create a score for your leads! you need to base it on the ideal customer profile! right? The ideal customer profile! in digital marketing! is also known as the Ideal Customer Profile (ICP) . The ICP is used to describe the consumer who has the greatest chance of success and satisfaction using your bahamas phone number library or services.
To define your ICP
It is important to collect relevant information about your potential customer! such as: whether they are the decision maker! position! company segment! location! income and any information that contributes to creating a profile.
But you must be wondering what influence ICP has on Lead Scoring! right? Once you have defined your ideal h5 page online production: easily start the creative journey profile! the path to structuring Lead Scoring becomes much easier.
That’s because you can configure lead scoring based on your ICP’s profile and behavior . Sounds confusing? Don’t worry! In the next topic! you’ll learn more about how this works.
how lead scoring works in practice
How Does Lead Scoring Work in Practice?
Lead Scoring is the process that analyzes lead information according to criteria pre-defined by the america email and sales team ! assigning a score that represents how ready or not the leads are to purchase.
It is worth noting that this lead scoring system can be done manually! but there are several marketing automation tools such as RD Station! HubSpot and many others that have the Lead Scoring feature.
To define the score! lead scoring takes two aspects into account: profile and interest . Therefore! when choosing a tool! we recommend that you choose one that evaluates both of these factors.