How to Calculate NPS?
When it comes to calculations! we know that it can be a bit confusing. But don’t worry! calculating NPS is very simple. Just subtract the number of promoters from the number of detractors and then divide by the total number of people who responded to the survey.
Using the formula! it would look like this
NPS = (Promoters – Detractors / total respondents)
Let’s look at a practical example:
Suppose a company has conducted a customer satisfaction survey with a base of 500 consumers! of canada phone number library 200 responded with scores of 9 or 10 (promoters)! 200 with scores of 7 or 8 (neutrals) and 100 gave scores between 0 and 6 (detractors).
Use this number as an assessment parameter to find out which scale of user experience and google classification zone your company is in.
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NPS allows customers to express their opinion about the experience they had with the product! service or customer service provided. The company can also benefit from this! as this metric offers the chance for improvement through the feedback received.
Furthermore! it is a way of understanding what actions and strategies can be implemented to increase the level of satisfaction of your customers! and increase their loyalty and retention to increase the number of advocates for your brand.
It is essential to maintain a good NPS! as it will indicate whether you have a healthy relationship with be numbers customer base or not! as well as their satisfaction with your company.ArticlesDigital MarketingSocial media
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