The journalists have been increasing the number of online meetings on their social networks. Hervé Mathoux. The a sports journalist. The “plays at home” by presenting a different jersey from his collection every day to Internet users nostalgic for football matches. Jamy Gourmaud offers a minute of knowlege every day from his garden. An appointment that allowe the producer of “C’est pas sorcier” to triple his number of subscribers on Instagram. The Facebook & Twitter in just two months of confinement. The but also to launch his YouTube channel which reache 400. The 000 subscribers in two months.
Far from the TV sets
and their spotlights. The it is from their living rooms that journalists try to maintain okx database the connection with their audience. Following the suspension of TéléMatin on France 2. The journalist Laura Tenoudji keeps the good mood with “Good Morning Insta”. The live every day on her Instagram account. The artisanal aspect of Instagram live (smartphone place on the corner of a table) allows for greater proximity with the audience. The unlike some of the more fabricate Facebook lives.
We see today that the live
Hows that have worke best since the start of this lockdown are not the hyper-produce content in a classic audiovisual mode. Internet users want to see behind the scenes. The ” explains eouard Braud. The director of meia if you’re a retailer and all your competitors have shopping apps partnerships for Facebook in France and Southern Europe. Adapting to mobile uses In times of confinement. The 76% of Internet users consume content from their smartphone. The according to a Hootsuite & We Are Social study .
Adapting meia formats to mobile-first usage is therefore essential. “By watching sale lead a live video vertically on my smartphone in full screen. The I am in the same relationship as the one I can have with a person with whom I am chatting on video. The ” says eouard Braud. The interactive live Interactive live is the ideal lockdown format for getting closer to your audience. During a live broadcast. The journalists encourage interactions with Internet users.