Another example, but in this case, of shopping centers, is El Corte Inglés . They have worked hard on their advertising, and also on many other factors: location, association with events, powerful campaigns, advertising with celebrities…
El Corte Inglés is one of the most famous brands for many Spaniards, especially for adults who grew up with the brand and have shopped at Spain’s preeminent department store on numerous occasions.
Zara, or Inditex, third example
Zara
It is another consumer’s memory of the leading brands
that has managed to conquer not only the national fashion market, but also the international market, and with a strategy that was nothing like the one iceland phone number library that the rest of its competitors were developing, and they found the key to success.
Its exquisite location in the city center, very attractive prices, a very high turnover of its garments, and its commitment to having zero advertising expenditure have allowed it to achieve this privileged position that it continues to hold today.
What is Top of Mind? 5 practical misinformation exposes limits examples to help you understand it.
Lego, a classic example of Top of Mind Awareness
Another example of TOMA is Lego, the famous brand of brick games that has conquered several generations of children and not so children. There are many competitors of Lego, but they have been very smart in positioning themselves in a privileged way in the mind of the consumer .
The association with important brands
the timelessness of the game, ease of use, and constant innovation have been the fundamental pillars that have made Lego the Danish game company that all its competitors ao lists want to be like, but only they have achieved it.
Renault, fifth Top of Mind example
The fifth leading company in a sector as fragmented as the automobile industry is Renault, the French carmaker that, thanks to its commitment to safety, durability,
I think their commitment to Formula 1 has greatly helped them stay top of mind for many consumers, but also thanks to the advertising campaigns they’ve launched in the media and an extraordinary investment in innovation.