When we implement any type of digital marketing strategy ! the ideal is to monitor the results in order to learn from them! right?
Therefore! lead scoring! like any other tactic that helps a company grow! cannot be done in any way. Check out the tips we have put together for you to do your lead scoring in 6 steps and achieve good results.
1. Define MQL and SQL
You may have noticed throughout the article that! for lead scoring to work well! marketing belgium phone number library sales teams need to work together.
Therefore! as a first step! you must define the MQL (Marketing Qualified Lead) and the SQL (Sales Qualified Lead) . In short! MQL are the leads that need to be prepared by the marketing team! while SQL are the leads that are ready to be transferred to the sales team.
It is important to define these two groups early in the process so that the role of each sector is clear visual first! create the first impression to facilitate lead scoring.
2. Rely on data from your lead base
The next step is to use the data you already have in your lead base to classify your be numbers and assign a score to each of them.
To make this process easier! you will divide your assessment into two main data groups: demographic and behavioral . It is the combination of these two groups that will determine the final score for each lead.
Demographic Data: This is information that represents the lead’s profile! such as age! position! income! location! and others. The closer the lead is to your persona! the better.
Behavioral Data: this is information that refers to the lead’s interest! i.e. how much they interacted with your company! whether they downloaded any material or signed up for the newsletter.