In 2022, Google integrat. Looker with Data Studio to bring us the new and innovative Looker Studio. But what has chang. for users of the free and belov. Data Studio?
Looker Studio… just a name change?
If you’re us. to generating your reports with Looker Studio, you’ll have notic. that there hasn’t really been a massive change in the platform. The dashboards and settings appear to be completely identical to the previous version; but this change by Google isn’t just a matter of re-naming.
In 2019, Google acquir. Looker , ostensibly to bolster its data storage and analysis capabilities. This tool has a much more complex function than Data Studio: it not only focuses on data visualization but also boasts significant data storage capabilities both locally and in the cloud, as well as a level of pr.ictive analytics that allows users to perform much more in-depth and complex forecasts and analyses.
What does Looker Studio add to our list?
Now, what’s chang. for digital marketing agencies that only us. Data Studio for their reports? So far, not much. The Looker integration has enabl. us to add more data sources to our existing Data Studio reports, but if we’re not Looker users, this doesn’t change much.
These are the data sources that were add. with Looker Studio:
- Looker semantic models.
- Google Analytics data extractions .
- More BI tools like Microsoft Power BI and Tableau.
- Connectors for additional SQL databases, telemarketing data for example: PostgreSQL, Microsoft SQL Server or MySQL.
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Google Data Studio vs Looker
If you’d like to see a more detail. comparison between Looker Studio and Data Studio , here are some key differences to consider:
- Functionality and Focus : Data Studio focuses primarily on data visualization and interactive reporting. It’s a better tool for users looking to create simple and quick dashboards. Looker Studio, on the other hand, offers more advanc. data storage and analysis capabilities. In addition to data visualization, it allows for deeper analysis, semantic model building, and pr.ictive analytics.
- Data storage capacity: Looker data studio vs. looker studio: which is better? Studio has greater data storage capacity than Data Studio. It can handle large volumes of data both locally and in the cloud, making it a better choice for companies with large-scale data analysis ne.s.
- Integrations and Data Sources: Looker Studio has expand. its integration capabilities with various data sources. In addition to the existing data sources in Data Studio, Looker Studio allows you to add Looker semantic models, data extracts from Google Analytics, BI tools such as Microsoft Power BI and Tableau, dating data and connectors to additional SQL databases such as PostgreSQL, Microsoft SQL Server, or MySQL.
- Complexity and Learning: Data Studio is known for its ease of use and gentler learning curve, making it accessible for beginners in data analysis. Looker Studio, on the other hand, can be more complex and requires a bit more time to learn and master due to its advanc. capabilities.
Conclusion
In short, if you only ne. to visualize data and create simple reports, you won’t notice any difference between Data Studio and its successor. However, if you’re looking for deeper analysis, the ability to store large volumes of data, and integration with other data sources such as CRMs and other Google Cloud products, you’ll get more out of Looker.