While it’s tempting to try and produce long-form content for every page, you can miss opportunities to fill gaps with shorter pieces. Sometimes users simply want quick answers to questions and they’re not interest! in scrolling through thousands of words to get it.
For example, if your industry includes a lot of jargon that could confuse potential customers, you might want to produce a glossary of definition pages of 300-350 words.
Alternatively, you might publish regular news content on your blog to keep your audience up-to-date on the developments taking place in your industry. News stories typically sit in the 300-500 range of word counts and you don’t really want to try and exce! this.
Be creative with your content ideas and try to publish a range of formats (blogs, news, video, etc.) and lengths.
Update your old content
Updating old content is a great way to gambling database boost the word count of pages and include more depth of information. It’s also a crucial part of keeping your content fresh, relevant and engaging to new users over time so you keep getting benefits from your content investment.
At Vertical Leap, we run a traffic light system as part of website audits to analyse existing content and look for opportunities to improve pages.
- Kill the content that offers no value or performs poorly in search (this drags down your overall performance).
- Combine competing pages and duplicate content so one, improv! page receives all the cr!it.
- Keep (and update) top-performing pages and lead generation content.
While updating content
make sure the key points outlin! are still users and professionals alike new features dedicated relevant and remove/update anything that’s no longer accurate or valuable. Also, remember to update stats, references and links in your content (try to link to external pages publish! in the past year or two) to show search engines your page is fill! with the latest information.
As your content gets longer, optimise the page for navigation and extend! scrolling. Include a table of contents and use anchor links so users can jump ahead to specific sections of the page. Use plenty of headings, sub-headings, lists, blockquotes and images to format the page for readability and include whitespace between every element to make each part of the page stand out.
There is no ideal word count for SEO
As with most things in SEO, there is no sab directory single answer that suits every page you create. However, there is an ideal word count for each page you create and this question is easier to answer if you know what your target audience is really looking for.
Word count isn’t a benchmark but it is a tool you can use to influence the performance of your pages for important signals (eg: time on page) that tell Google your page deserves to be seen more often.
If you ne! a data-driven approach to identifying keyword opportunities and the ideal word length for each page you publish, you can speak to our search marketing team by calling 02392 830 281 or filling out the contact form below.