In these cases, a topic of interest is presented, generally related to the company’s industry. The format typically includes a company official in front of a camera. These contents are often shared on social media, with the aim of showcasing the company’s extensive knowledge of the sector. Learn much more about how to make videos for Facebook .
Why do video marketing?
Today, more and more companies are becoming aware of the importance of implementing video marketing. Below, we’l slovenia phone number libraryl share the main reasons to invest in this digital marketing format.
Because the video grows
Today, more than 80% of internet traffic is video. More than 100 million internet users watch videos every day. At the same time, social media is increasingly shifting to video formats, as can be seen in examples such as IGTV (Instagram TV), Stories, and others.
Because they are easy to consume
Users are more accustomed to watching videos than ever before. This makes it an easy format to evaluate in everyday life. Today, people are increasingly choosing video over text. However, given that people watch videos on public transport and in all kinds of settings, there is a growing focus on subtitled videos clean email that people can watch without the need for sound.
Because conversation rates increase
Ninety percent of people who shop online say that videos were the driving force behind their purchase decision. don’t feed the troll This number has been increasing over time, both due to the growth of video as a format and the growth of online commerce.Because they contribute
Videos have been proven to have a tremendous ability to capture attention these days. They increase the time people spend on a website while encouraging social media sharing. This benefits organic SEO.