Known as the social network for photos, the images posted on your company’s Instagram profile play an important role beyond what users see. This is because it is possible to assign descriptions to photos posted on Instagram with a focus on SEO.
Alt text, or alternative text, works as an SEO caption for the photos and images in general that you post on your company profile.
Visitors won’t see this alt text
But Instagram’s algorithm will use it to better understand the relationship belarus phone number library the image and the content and thus expand the delivery of the post.
Alt text is also beneficial because it demonstrates the company’s concern for accessibility to posted content for people with visual impairments .
It is also worth mentioning that, if you do not create an alt text for the images you post, Instagram lecturer at grenoble iae create it automatically and it will not necessarily have anything to do with the text of the publication.
So, it’s a good idea for you to personally ensure consistency between the visual and written content of your profile.
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Make your business better known on Instagram!
In this article, you understood the importance of standing out on a social ao lists with so many users and possibilities for business and attracting potential customers like Instagram.
To do this, applying techniques such as SEO to boost the reach of publications can guarantee excellent results in the performance of your company’s profile on Instagram.
With an optimized profile, the chances of your company being found in search results using keywords and hashtags related to the pain points of the target audience that your business intends to reach also increase.