Traditional sales often involve broad-bas outreach, messaging, and marketing campaigns that aim to engage as many prospects as possible.
However, even with segment strategies, this approach can lack the level of personalization necessary to resonate with key decision-makers.
Account-bas selling
however, prioritizes depth over phone number data breadth. A company’s ABS strategy should identify high-value accounts that align with the company’s ideal customer profile (ICP) — focusing resources across teams to build personaliz relationships with each account.
This approach ensures that your outreach delivers the right message to the right person at the right time, creating a stronger connection with potential customers.
The Outreach AI Prospecting Agent integrates seamlessly with third-party prospect data, account insights, and prospect signals and combines that with signal glean from historical engagement data.
It provides a unifi experience
that targets both existing accounts and personalization through behavioral insights net-new opportunities, helping organizations build robust pipelines.
Currently in private beta with select customers, we will soon roll it out to a broader audience.
Our Vision: Empowering Revenue Teams with AI
At Outreach, our vision is clear: to simplify and amplify revenue workflows with pre-configur AI Agents that deliver real value.
We’re committ to ensuring that every AI innovation we bring to market helps reps and managers perform at their best.
AI at Outreach is not about marketing fluff or chasing trends
It’s about creating tangible outcomes for our customers. By seamlessly integrating AI into our platform, we’re not just transforming sales execution – we’re refining what’s possible for revenue organizations.
As we dive head-first into 2025, Outreach is doubling down on our mission to unlock the world’s full selling potential by inspiring human connection and leveraging AI to decrease the bureaucratic gap to making great decisions.
Our AI Agents are pre-configur to codify aruba business directory best practices, eliminating the ne for revenue organizations to figure out how to leverage AI themselves.
This differentiates us fundamentally from Account-bas selling other vendors who leave the burden of AI integration to their customers. At Outreach, we make AI simple, scalable, and impactful.