SMS marketing is one of the most direct and immediate ways to tap into your mobile contact database. Its benefits are high open rates (often much higher than email) and instant deliver
y. You can use SMS to send promotional offers, limited-time sales, event reminders, order updates,
personalized service notifications, or quick polls. To maximize effectiveness, SMS content should be
concise and include a clear call to action (CTA) and a short link. In Bangladesh, even feature phone
users can receive SMS, so SMS marketing remains invaluable in reaching a wide range of consumers
at different levels.
Integrate WhatsApp Business API: Improve interaction and service
In Bangladesh, WhatsApp is one of the most important instant messaging platforms. Therefore, integrating WhatsApp Business API into your sales strategy is an expert recommendation to leverage
your mobile contact database to boost sales. With the API, you can: send personalized messages in
bulk, automate customer service (chatbots), buy telemarketing data provide interactive menus, send rich media content
(pictures, videos, files), and enable multiple users to handle customer inquiries simultaneously.
WhatsApp marketing can provide a richer interactive experience than SMS and allows longer
conversations to better nurture leads, provide sales support, and handle customer service,
significantly accelerating the sales cycle.
Ensuring compliance and privacy protection: Building customer trust
When leveraging mobile contact databases for marketing, compliance and privacy protection are aspects that cannot be compromised. You must ensure that all mobile numbers are collected and used
in compliance with privacy laws and telecommunications regulations in Bangladesh and
internationally. This means obtaining explicit consent from users (opt-in) and providing an easy-to-
use opt-out mechanism (opt-out) in all real strategies to generate visits to marketing messages. Be transparent about how users’ data is
used and commit to protecting their privacy. Building customer trust is the cornerstone of long-term
sales success, and any privacy violations can lead to brand reputation damage and potential legal
risks.
Automated marketing: Personalized engagement at scale
Leveraging a marketing automation platform, you can maximize the value of your mobile contact database. Automation allows you to automatically trigger a series of personalized messages (SMS,
WhatsApp messages) based on specific sale leads user behaviors, lifecycle stages, or preset conditions. For
example, a user browses a product on the website and automatically receives a related offer SMS; or
receives a series of welcome and product introduction messages after registering. This automation
ensures that the most relevant information is sent to potential customers at the best time, thereby increasing engagement and conversion rates, while greatly improving the efficiency of the marketing team.