In January 2025, buvec eV . (Federal Association for E-Commerce) was founded to represent . The interests of small and medium-sized online retailers in Germany. Under the motto “Shared Success. The association advocates for fair competition, political influence, and practical support.
Goals of buvec eV
Political advocacy online retailers
The association is committed to shaping job function email list legal and regulatory frameworks . The national and European levels in favor of smaller retailers. A key focus is on equal treatment compared to larger marketplaces and international providers.
Practical support
With specialist information. Workshops, and networking events. The association helps its members optimize . Business processes and further develop their skills. Buvec eV also provides free legal texts on cooperation with Trusted Shops.
Strengthening Germany as an e-commerce location
Another goal of the association is to information about users from their profiles . Promote e-commerce in Germany and intensify the exchange between market players. The focus is on the long-term strengthening of small retailers as the backbone of the industry.
Benefits of membership online retailers
For a monthly fee of just 5 euros. Members receive numerous benefits, worth over 500 euros:
- Direct contacts: Access to contacts on platforms such as Amazon. EBay, OTTO, Kaufland and Temu.
- Amazon Action Plan: Once a year, members receive an Amazon Action Plan.
- Legal advice: Members benefit from free initial consultations on warnings and competition law by specialized lawyers.
- Expert consultation hours: Exclusive consultations with experts on. Topics such as trademark law.
The vision of buvec eV
The association was founded to online retailers sault data give small and medium-sized retailers . A strong political voice. Equal treatment in competition with large . Platforms and retailers from third countries is particularly important. Buvec eV actively advocates for the interests of smaller retailers with political decision-makers and the public.