What is ‘How does PO meet customers them in person?
In the early days of Toss Payments, after I joined the team, I had no idea how to market this B2B product to online businesses. I had never done online business before and I didn’t know what customers wanted. I thought I had no choice them in person. but to meet them in person, so I begged the sales team to ‘let me go out with you to sell.’
So I went into the sales meeting and asked them job function email database directly what they needed. In a situation where it was difficult to guess the customer’s position and needs, when I met them directly and asked for their opinions, the necessary functions became very clear. I always feel that the time spent meeting with the customer is not a waste at all.
Are there any cases where you met customers in person and reflected that in your product planning?
The ‘store manager’ function of Toss Payments sometimes uses unfamiliar accounting terms related to settlement. At Toss, we use a lot of ‘haeyoche’ and physiotherapist physical education teacher psychologist try to use easy words while avoiding Chinese characters as much as possible, so I was concerned that the store manager function should also be easy to understand. That’s why I met them in person and heard their story.
However, many people use store manager products for business purposes, and sometimes they are viewed by accounting professionals in companies, so when I explain it in simple terms, they sometimes have difficulty understanding it. I tried hard to find a compromise by meeting customers directly and listening to their stories.
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From Toss Payments to Toss Place, does Seong-ah have her own secret method of learning about customers by going through various places?
There is one basic proposition. ‘We should try to understand as much as possible in order to provide a better customer experience .’ Since marketing list I have not personally run a business, I thought that I should not assume them in person. the position of the CEO. When hypotheses like ‘CEOs might be like this’ run rampant in meetings, I try to be wary of this situation with my team members and say, ‘Instead, let’s quickly experiment.’
When the cost of experimentation is too high, we sometimes do interviews, surveys, and ‘hell phone calls’ to hear customers’ voices directly. (Laughs) I looked for ways to learn more about customers, so I listened to lectures on consignment sales, and I also tried to collect customer difficulties by directly entering e-commerce and selling products !
I never imagined that an e-commerce store would open in Ingang! Are there any episodes from that time that you would like to share?
I listened to lectures given by people who do consignment sales online and looked into what they were having trouble with . Online sellers them in person. have a lot of trouble figuring out their cash flow because they have sales coming from multiple places. They were running their business without even having time to check if there were any problems with each sales source, if there were any cancellations, and if the settlements were properly made.