ello, my name is Kim Seong-ah, and I am a PO in charge of the website improvement project at my customers Toss Payments .
I joined Toss in 2018, and after working at Viva Republica and Toss Payments, I joined Toss Place in February of this year.
I got to know ReCatch while running A/B tests to country email list improve their website. It is a really good service, so I wanted to introduce it to many people, so I decided to participate in the interview.
You have been with Toss as a Toss PO since 2018. How did you join Toss?
Previously, I worked as a junior auditor at an my customers early-stage venture capital firm.
So I supported everything I could, from marketing to planning to development, and there was even a time when a designer and I achieved #1 on the
App Store with a marketing budget of 0 won at the company I was in charge of. While doing this kind of childcare work and investment review at the same time,
I gained a lot of reward and learned a lot from entrepreneurs.
But as time went by, I began to look back and wonder guarantees specified in the agreement if it was right to be doing venture education and work without any proper product experience or proper startup experience. It was rewarding work, but I thought,
It’s time to really get my feet wet in the product.’ Before the term
PO, product owner became famous,
I didn’t know the specific work or why they were called ‘owners.’ But since joining Toss, I’ve learned a lot through various experiences.
Toss Payments PO’s ‘We’ve tried it this far!’
∙ A/B testing that is more practical than my customers discussion leads to a 2.6x increase in conversion rate on the Toss homepage.
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The time I met ReCatch was when the website conversion rate was being revamped!
I’ve never seen a team that does A/B testing this badly. (Laughs)
Could you share some of the tests that PO Seong-ah marketing list tried to increase the website conversion rate?
In the case of visitors to the Toss Payments homepage, a high proportion of them decide to introduce PG (Payment Gateway, electronic payment service) and come here. However, considering that they search for
PG comparison’ or ‘PG fee’ or come to the homepage already knowing about the existence of the service,
we judged that the conversion rate to actual introduction inquiries was low . The conversion rate to contract application was even lower. Starting with the question </p>
<strong>If they are clearly interested, my customers why don’t they leave an inquiry?’ ,
we asked for advice from various people and set up hypotheses, and conducted A/B tests on the homep
age.