Leading to 2.6x Increase in Homepage Conversion Rate

The easiest electronic payment service, Conversion Rate Toss Payments.
In just 2 years, it has grown rapidly and has over 100,000 merchants.

Double your on-site referrals without additional marketing campaigns.

It was an absurd goal to double the number of inquiries through a website redesign without any separate marketing activities, but PO Kim buy bulk sms service Seong-ah knew that if you set a goal, you have to make it work! In the end, she achieved the overachievement of ‘2.6 times increase in website conversion rate’ . The Conversion Rate ReCatch Team met Seong-ah during this Toss Payments website improvement project.

If you are planning to renew your website or homepage, you must check out Toss Payments’ homepage improvement strategy. Before we start the long story, let me summarize the key points of the A/B test results.

Collection of web page A/B test results.zip

The first screen that listens to the customer’s story: Provide a section to write down concerns about payment
Development of a web form that minimizes customer where are the customers inconvenience: Automatic entry of business registration number
Completion of a homepage experience that minimizes customer waiting: Toss Payments’ own web form <> Re-catch form/lead writer linkage
Matching sales representatives by inquiry Conversion Rate type to increase contract closing rate: Utilization of the re-catch form/lead writer function

I was even more excited to meet Seong-ah, who also appears in the book <Unusual Challenge> published by Toss, and I conducted the interview with her. From now on, I will tell you how Toss PO works, what Toss’ A/B test was like that marketing list increased the homepage conversion rate by 2.6 times, and Seong-ah’s story of ‘I went this far for the customers.’