Let’s see how other companies implement audiovisual creation for TikTok . We have selected 3 examples of videos that were broadcast on the platform to promote products and services from large companies. Check out the references and get inspired!
1. Bauducco
To expand the consumption possibilities of the Chocottone brand! Bauducco launched the campaign “ What fits between 2 slices of Chocottone Bauducco? ” under the content format “ Hashtag Challenge ”. The objective of the action was to increase the relevance of the brand and generate engagement among TikTok croatia phone number library in the “For You” feed.
To do this! users had to record videos with the audio of the challenge! in up to 15 seconds! using the hashtag #XChocottone (which reached 1.1 billion views ) and showing ideas for consuming the product. The company also used influencer marketing and hired 3 influencers to explain the challenge and show their recipes with the product.
bauducco
2. Johnson & Johnson
In a campaign for Children’s Day ! the company launched a new liquid glycerin soap for babies. To do this! the brand invested in emotional videos displayed on the For You Page to reach the target audience.
The content created redirected user traffic to a native landing page format that allows users to access the site the logo should be easy to remember leaving the TikTok app. With this campaign! Johnson & Johnson achieved 45!000 visits to the landing page ! in addition to 13.7 seconds of browsing and 637 clicks on the product catalog.
johnson
3. Itau
As the main sponsor of Rock in Rio! the private bank used TikTok to offer special conditions for those who bought tickets for the malaysia numbers list edition of the festival. To do this! Itaú created content with a countdown ! using the mental trigger of urgency to encourage the public to buy tickets for the event.
The success of the strategy that the bank implemented on TikTok can be seen in the 98.8% increase in comments! 65.2% in shares and a click-through rate (CTR) of over 44%.