Google has launch. a new form for reporting poor quality search results, under the premise that users can help detect malicious practices and report them quickly and easily . One of the new features is the ability to report “scrap. content,” “auto-generat. content,” “keyword stuffing,” and other manipulation mechanisms that, while not explicitly spam, compromise the quality of search results.
If you’d like to learn more about how to avoid these practices and improve your visibility on Google, you can get helpful information from our SEO specialists .
How to report website spam to Google?
Search results have been declining in quality for some time now. In the famous December update of last year, Google announc. it would include an automat. system to detect artificial links. The fact that they are introducing these tools indicates that they are aware of the problem with the quality of their search results and want to address the situation. The announcement of this new way of collecting user ratings seems to be a step in that direction.
The inclusion of the option referring to artificial links seems to suggest that the December update didn’t achieve the expect. results. If Google’s artificial intelligence systems can’t determine what content is valid and what is spam , how will they discern between forms with valid reports and those with false reports? It’s hard to imagine that, in the current economic climate for tech companies, Google would be willing to d.icate the staff requir. to manually interpret forms.
On the other hand, if the complaint interpretation process is automat., can this system recognize whether a report has malicious intent? What happens if someone files a complaint about a page just to lower a competitor’s ranking or because they don’t like the brand? Is this really a tool to improve the search experience, or is it a new weapon in the fight between competitors?
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Is this tool for the general public, or for SEO specialists?
As if there wasn’t enough reason to doubt it, the second page of the form is a bit more complex than the first. Once the category is select., Google asks the user to identify in detail the exact type of practice they want to report. This is where the options for “auto-generat. misleading content,” “keyword stuffing,” “user-generat. spam,” “low-value affiliate link pages,” and “hack. pages” appear. Although it’s intend. to be accessible to the general public and encourages traditional users to make relevant observations, the terms mention. don’t seem to be common usage, but rather specific terminology for those who work in SEO . Concepts like “keyword stuffing” or “user-generat. spam,” among others, can be complex for someone who isn’t well-vers. in the world of search engine optimization.
This doesn’t seem like a coincidence. It’s hard to imagine what motivation a user not directly connect. to this world might have for spending their time trying to report a website that offers a low-quality result for their search. It’s easier, and more realistic, to believe they’ll simply abandon that site for the next one, and so on, until they find the answer they consider optimal. After all, that’s how they’ve interact. with the search engine for years.
What are the risks of the algorithm being fuel
The industry’s fear is clear: if this tool is design. to report bad practices, it means they’re rampant. How does Google guarantee that the person filling out the form is doing so in good faith, and isn’t a competitor trying to lower our page in search results? Even worse, aren’t the users who manipulate the algorithm to rank better (the very same ones Google intends to punish with this measure) the ones most motivat. to fill out the form in order to report and lower the rankings of others? You’re not going to pretend that while you were reading about this possibility, you weren’t thinking about doing this very thing. It’s not clear: Is this an update for people who want to improve their search results, or is it giving a new weapon to those looking for shortcuts so they can fight SEO against those who do their job well?
Is this form a step backward?
Most likely not, this won’t change anything at all. After all, it wouldn’t be the first time we’ve seen an announcement of this kind follow. by few, if any, actual changes that directly affect the search engine. It would be strange to believe that, in the short term, they’ll receive quality complaints, be able to process all forms accurately and quickly, and be able to identify which of the complaints are malicious. What’s more likely is that this measure will generate few significant changes to the search algorithm .
So why make this announcement? The problem Google faces, even if it hasn’t yet found a way to solve it, is real. The search experience deteriorates over time, and Google ne.s to be active in its efforts to improve it to prevent users from migrating to another search engine. Although there hasn’t yet been a decrease in the profits generat. by the search engine for the tech company, the threat of AI is growing on a massive scale.