People spend an average of 11 minutes per day each time they log on to the social network. Like Twitter, we know that the average person spends more time on it each day than that, but they also tend to log on several times a day.
Facebook groups are ideal tools for creating niche markets. Currently, there are more than 10 million Facebook groups created, used by 1.4 billion people each month.
Another interesting fact is that
79% of Facebook users access it through mobile devices. This demonstrates the importance of ha poland phone number library ving a website or blog with a design adapted for smartphone access. If a user visits a brand’s website that’s being advertised on Facebook and its content isn’t adapted, they’ll leave just as quickly as they arrived.
Brand activity on Facebook
Some data to understand the interaction that companies and startups receive on Facebook:
26.7% of Facebook pages use paid advertising.
The average organic reach of a post exceeds 5% of the number of page likes .
Instagram Statistics
Instagram is a social network with more than one billion active users, and its ads reach 928.5 million people. Another striking number is that 500 million users open Instagram Stories and the “Explore” tab offered by the platform.
Regarding demographics,
49.1% of users are men, while 50.9% of registered users are women. Furthermore, 35% of users are between 25 and 34 years old.
In terms of usage, Instagram is the seventh most visited website worldwide clean email , and people spend an average of six minutes on the platform each time they visit. On this social network, videos have a much higher engagement rate than photos.
Brand activity on Instagram
Some data on brand interaction on this platform:
The average follower growth rate for a company is 2.5% per month.There are 140 million
The content published by brands is based on 79% photos and 21% videos.
92% of Instagram users say that once they see a product or service, they tend to creating emotional resonance follow the brand, visit its website, or make a purchase.