Have you ever wonder why great sales teams are so successful at converting large numbers of prospects into customers? The answer is very short: they use the sales funnel.
A sales funnel is the process companies use to define the journey their buyer persona must go through from the moment they first browse their website until they complete the sales process and ultimately become a customer.
A prospect is a user who was originally a lead and is now closer to making a purchase. Just as not all leads become prospects, not all prospects become customers. To be successful, the difference lies in creating a sales funnel and applying it to your marketing plan.
So, if you want your potential clients
A or prospects to take the big step towards conversion and achieve a good ROI (Return on Investment), netherlands phone number library you should know how to create and implement it in your digital marketing strategy.
What is a sales funnel?
A sales funnel is a cone-shap graphical representation us to plan and establish processes to connect with users and achieve the ultimate goal: generating the highest number of conversions possible.
The funnel is made up of different stages, which we’ll discuss later, that represent the evolution of a prospect’s activity. These stages measure the number of visitors a company’s website receives (top of the funnel) through to those who ultimately become customers (bottom of the funnel).
Through this method, companies have the opportunity to qualify their users, not by evaluating them by taking a test, but by conducting an analysis to determine whether prospects have a real interest in becoming customers.
If you’re still not convinc, let’s
A take a closer look at the benefits your business will enjoy if you apply the sales funnel to you r singapore lead marketing strategy.
Advantages of the sales funnel for your business
Before creating your own sales funnel, you should know the benefits you can get.
By using the funnel, you can understand your potential customers’ real expectations at each stage. 10 marketing trends for 2018 This is possible because you can identify the factors that move a previously potential customer forward in the buying process. Analyzing and humanizing this process allows you to understand both the positive and negative aspects of your brand and use them to your advantage.