Core audiences help you reach a broad audience with interests relevant to your business objectives. Core audience data is obtain! from the information that all users of this social network share in their profile settings about their interests, likes, preferences, and locations. This type of audience is generat! when we use standard segmentation in a Facebook campaign. Additionally, Facebook gives us the option to save them so we can reuse them in other campaigns, !it them to optimize their performance, or delete them if necessary.
Custom of audience Audiences
Custom audiences allow us to connect with our most valuable audiences. It’s a key segmentation capability that allows you to reach both current and potential customers. You norway phone number library can use a variety of data sources to create custom audiences, such as CRM data if you have your own database (Mailchimp email list, customer database, etc.), the Facebook pixel if your business has a website, or the Facebook SDK if your business or brand has a mobile app.
The most effective custom audiences are marketers are confident luxury those that specifically target a specific group of customers. Use the information you already have about your customers (for example, whether they’re loyal members or abandon their cart without making a purchase) and tailor your messages to personalize the experience and encourage them to take action.
Custom audiences allow
you to modify your marketing strategy bas! on your audience’s awareness of your brand and their current stage of the purchase funnel. With custom combinations , you can book your list create rules and add additional customizations to include visitors from specific pages. Segment audiences bas! on pages visit!, time spent on each page, frequency of visits, device us!, and more.
How to create effective campaigns for local businesses on Facebook?
Identify and reach people who watch! a video, interact! with a Canvas ad , or start! filling out your lead ad form.