In other words, it’s about bringing the product’s language beyond the language of a given country, respecting the culture and way of speaking of the local population. And this is one of the factors that facilitated TikTok’s rapid insertion in different countries and cultures.
The social network promotes games, challenges and uses local trends to keep its users always active and contextualized, regardless of their region in the world.
Tiktok marketing is for any business
So far, we’ve given you an overview of what TikTok is and some reasons why this platform has dominican republic phone number library growing so much in recent years. But how effective can it be in generating results in digital marketing ?
As with everything in marketing in general, it is important to consider the particularities of your business and understand whether social media strategies, whether for TikTok, Instagram, Twitter, Pinterest, etc., are in line with your digital marketing objectives .
Here at the Tupiniquim blog , we are always reinforcing that the internet is a vast and diverse environment. This alb directory that, when it comes to digital marketing , there are several ways for your brand to grow there. Social media is one way, and it is a fact that many companies, from micro to large, have a presence there.
Does yours need to be there too? This is the first point that needs to be analyzed. After all, there is a marketers are confident luxury consensus that, to be successful, you need to be on all networks and platforms. But that is not quite the case.
The first step in assessing whether a particular social network makes sense for your business is to look for the presence of your target audience and persona there.
To find out this information, you should research statistics about the platform to understand its current demographics. Here are some recent statistics from Datareportal for TikTok:
56% of TikTok’s user audience is female;
Brazil has almost 74 million users aged 18 or over;
43.3% of TikTok users are between 18 and 24 years old, compared to 32.2% between 25 and 34 years old.
In addition to the data, you can also directly evaluate the social network to see if it matches your brand’s proposal. When it comes to TikTok, you can use the keyword research tool , located in the top right corner of the main screen, to search for terms related to your business.