This means the possibility of saving investments in paid traffic campaigns , which attempt to attract the company’s target audience by displaying sponsored links contracted with advertising platforms such as, in the case of Instagram, Instagram Ads.
Additionally, a profile optimized with SEO tactics is easier to find in the Instagram search bar . Yes! This social network has its own internal search engine, which returns profiles based on searches for keywords, hashtags, location, etc.
This way, you combine content marketing with
SEO so that Instagram can attribute authority and bahamas phone number library to your company’s posts on the social network and, consequently, increase the reach and recommendation of publications in the feeds, stories and search bars of its users.
Displayed just below the profile photo, in the top left corner, the biography serves as a brief audiovisual formats and distribution of the user (or business). Due to its positioning, it is one of the first elements viewed by those who access the profile.
Therefore, your Instagram bio, also known as a bio, is essential to show your target audience what your company does and how it can help them improve their lives. So, don’t write long texts, especially since the limit is around 150 characters.
Follow this basic strategy to create your brand’s bio on Instagram: use ao lists or hashtags, provide the company’s main contact information, and use a Call to Action (CTA) that is attractive to the company’s website, for example.
You can only include one link in your bio, but if you want to include more than one, use LinkTree to group the links that are most relevant to your company, such as your WhatsApp contact, landing page , other profiles on other social networks, etc.
Interact with followers and other users and accounts
The behavior and habits of an account on Instagram also inform the platform’s algorithm. So, respond to comments made on your company’s posts and encourage the creation of a relationship of trust with followers, who already show interest in the subject matter and in the sector of your business.