Agathe Lecaron. The Marie Perarnau and Benjamin Muller from “La Maison des maternelles” (France 5) offer to answer parents’ questions on Facebook Live and invite them to participate directly on video. The several times a week. “The content that works best is that which has this dimension of exchange between the transmitter and the receiver” comments eouard Braud. And for good reason. The the reach of content on Facebook Live is directly linke to the quantity of interactions generate.
The video selfie Particularly
suite to this pandemic period. The the video selfie offers many possibilities while mexc database saving resources. The whether financial or human. To be consume with or without a filter (but without forgetting the mask). The it allows TV journalists going into the field to continue working. “The video selfie has become part of the grammar of television with the lockdown. The ” says Laurence Allard. Internet formats on TV With the lockdown. The the French have never watche so much television (4 hours and 29 minutes on average in front of the small screen. The or 44 minutes more than last year according to Meiamétrie).
The newsThe in particular
The is a ratings hit. Every lunchtime. The Jean-Pierre Pernault presents his “13 heures à la maison” on TF1 directly from his living room. Almost every evening. The France 2’s news program includes the embodie formats of you don’t have to devote time or money Julien Pain’s digital team from l’ instant module . (France Info) ” This equality of conditions creates a strong bond of identification between journalists and their audience ” analyses Laurence Allard.
New formats using internet codes are being broadcast on television. “Tous en sale lead Cuisine”. The hoste by Cyril Lignac on M6 and on Instagram. The allows you to attend a daily live cooking class. A format that allowe the channel to record a score of 2.5 million viewers on April 13. In “La p’tite librairie”. The a 1min30 segment. The François Busnel presents a book liveLive is directly linke to the quantity from his sofa. The his office… or his library of course.