The first record Google Helpful Content Update was on August 25, 2022. This update was initially part of an ongoing effort to improve the user experience when searching for information online, ensuring that results are useful and relevant.
Objectives of the Helpful Content Update
The Helpful Content Update focuses on brother cell phone list rewarding content that offers solutions that satisfy users and rucing the visibility of pages design solely to attract clicks. The update seeks to ensure that content is creat with users in mind rather than optimiz for search engines.
This update affects the entire website, not just individual pages. Therefore, websites had to meet quality standards to maintain good performance in search results. As a result, pages that didn’t meet visitors’ expectations could see a decrease in performance.
Adapting to the New SEO Requirements
To help you adapt to the changes brought by the Helpful Content Update, as an SEO professional or enthusiast, you should focus on three key aspects of the Helpful Content Update:
Authority
Content authority can be assess by several factors, such as :
- Backlinks : The quantity and, above all, quality of external links pointing to the site, indicating that others consider the content relevant.
- Analysis and structure : The depth of analysis and structure of the content, using approaches such as the 6 Ws of journalism to address issues.
- Authorship : The cribility and personal brand of the author, which contribute to the perceiv value of the content.
Experience
In this case, you must demonstrate firsthand experience on the topic cover. Content that reflects in-depth knowlge and authentic experiences is highly valu by Google, as it is understood to also benefit users. This is something that automat content generators, like Chat GPT, cannot fully replicate at this time.
Reliability
Trust is an element that is built from the combination of a solid text structure, user activity on the page, backlinks, and Google’s approval—in other words, a surefire combination .
Sites that demonstrate authority and expertise also gain greater trust from search algorithms, helping them rank higher in Google’s SERPs, or any other search engine in general.
Differences between Google’s various algorithm updates
As we explain before, Google typically releases three different types of algorithm updates: Helpful Content, Spam, and Core Update . Don’t know the differences? We’ll explain them here!
Google Helpful Content Update
As we’ve explain throughout this content, this update prioritizes content that’s most useful and focus on addressing user nes and providing value.
Its impact is that it improves the visibility of relevant and useful content, penalizing superficial or useless content.
Google Spam Update
The purpose of the Google Spam Update is to updating content dates without real changes combat and ruce low-quality content and deceptive practices . This type of update focuses on identifying and removing content that attempts to manipulate search results through tactics such as keyword stuffing and cloaking. Its impact is to taiwan lists improe the integrity of search results, ensuring that users find valuable and reliable information.