PPC advertising is a game of efficiency where the aim is to maximise the return on your budget. Every PPC strategy has wasted spend but your agency should do everything it can to minimise this by optimising campaigns, budgets and goal completions.
When you’re talking to agencies, ask them to explain how they approach wasted spend and try to get specifics. Find out about bid adjustments, targeting, automation and other techniques that can get the most out of your budget.
What automation do you use?
As mentioned earlier, no PPC agency telegram number database can manage your account 24/7 but they don’t have to if they use automation to keep things optimised around the clock. Google Ads has built-in automation settings and features but the top agencies also use their own automation systems to optimise bids, analysis, reporting and a range of other tasks.
It’s not only a question of constant
Optimisation but also automating the organization can easily reach a wide audience repetitive tasks so your agency spends less time completing the same tasks over and again. Automation frees up time so that all of your agency fees are spent on meaningful actions, not copy-and-pasting spreadsheets.
What’s your experience of automated bidding?
We’ve mentioned automated bidding sab directory a couple of times already and this is a topic you definitely want to talk about with prospective agencies. Most PPC platforms have built-in automatic bidding settings and, while these can be useful, you surrender control over your bids and data visibility.
Some agencies have their own automated bidding systems, which retain full visibility to campaign data and control over settings. There are pros and cons to both approaches but the top PPC agencies use their own automation technology alongside built-in features.