If you’re facing particular challenges with your PPC, you might want to delve a bit deeper into the more technical side of campaign management to ensure that the agency has the necessary skills to help you overcome certain issues. Questions might include:
#11: What’s your experience of overlaying PPC data with external data?
PPC agencies get plenty of data from whatsapp number database platforms like Google Ads but there’s a world of external data out there that agencies can access, too. The modern consumer journey is more complex than ever but big data allows us to understand it in great detail.
Purchase habits are affected by a wide range of external factors: weather patterns, sporting events, political developments, news headlines – and plenty more. For example, we can access data from the Met Office to see how rainfall impacts the sales of specific products or consumer spending.
#12: How would you deal with a decreasing ROAS when using smart shopping?
If you’re an online retailer, Smart how many brands in the united states utilize sms marketing? Shopping campaigns in Google Ads are something you’ll almost certainly be using. A common issue you might experience with Smart Shopping campaigns is declining return on ad spend (ROAS) and your agency should have techniques in place to deal with this. So, if you’re looking to promote retail products through Google Ads (and likely to use smart shopping campaigns), raise this question with prospective agencies.
Related content: How to overcome common smart Shopping problems
#13: How would you check if Smart Shopping is taking attribution from other channels?
Smart Shopping campaigns combine sab directory shopping, display and remarketing ads into a single, automated campaign format. Another intrinsic issue with this is that you can’t attribute results to individual channels – you simply have to take Google’s word that the combination of all three is best for performance. Speak to agencies about this issue and how they plan to overcome it (or mitigate it) before you decide to work with anyone.
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If you would like to find out how we answer these questions, you can speak to our PPC team by calling 02392 830 281 or filling out the contact form below. Also check out our PPC services for more information about how we can help.