All the essentials of mobile SEO covered in one step-by-step guide, from mobile-friendly code and navigation to Core Web Vitals and mobile-friendly testing. If you want to appear in mobile searches, make sure you tick them all off.
According to data from Statcounter, mobile accounts for 56.94% of all traffic as the world increasingly does most of its browsing on smartphones. The mobile experience is getting more important every year and this is reflected in Google’s shift to mobile-first indexing over the past few years.
In this article, we guide you through the essentials of optimising your website for mobile search, including the latest ranking signals introduced by Google.
The usual SEO essentials still apply
Before we get into the specifics of mobile phone number database SEO, let’s be clear that all of the usual SEO essentials still apply. We’ve already published an SEO checklist covering the following optimisations for all websites:
- URLs: How to optimise domain names and URLs across your website.
- Canonicalisation: Dealing with duplicate and similar content.
- Metadata: Optimising titles and meta descriptions for each page.
- Imagery: Optimising images for search and speed.
- Internal links: Building internal links between pages on your website.
- Schema & structured data: How to apply Schema markup and structured data to your pages.
- Responsive design: Building a responsive website for a consistent experience across every device.
- Broken links: Dealing with broken links.
- Page load speed: Optimising pages for faster loading times.
- NAP: Including business names, addresses and phone numbers on your website.
- Page experience: Optimising for the page experience ranking signal.
- Content: Optimising content for search engines and users.
- E-A-T & YMYL: Using Google’s quality guidelines to optimise pages.
- Keywords: Keywords research and optimisation.
Our SEO checklist also includes guidance for eCommerce websites but the list above covers the broad essentials for all website types.
When it comes to mobile SEO, you still need to cover all of the above but there are additional steps required to optimise your website, pages and UX for mobile. Some of the factors in this checklist are unique to mobile SEO but most of them apply to all websites, except they’re either more important or optimised differently for mobile experiences.
Mobile SEO checklist
In this checklist, we’ve got a 19-step what percentage of companies incorporate sms marketing in their strategies? workflow for optimising mobile pages for search engines and users:
- Mobile SEO goals: Know your goals and how they differ from other device types.
- Mobile analytics: Understand your mobile SEO opportunities and measure performance.
- Mobile UX: Optimise the user experience for mobile devices.
- Responsive design: Optimise one website for every device type.
- Goal completion: Optimise your pages for mobile conversion goals.
- Loading times: Optimise page speed to reduce loading times.
- Mobile-friendly code: Ensure your website is built with mobile-friendly code.
- Mobile navigation: Create an intuitive navigation system for mobile devices.
- Mobile content: Optimise your content for the mobile experience.
- Image optimisation: Optimise images for mobile (and mobile connection speeds).
- Mobile keywords: Identify the queries mobile users are searching.
- Voice search: Optimise your pages and content for voice search.
- Location: Optimise for the local emphasis of mobile search.
- Page experience: Optimise for the new (2021) page experience signal.
- Core Web Vitals: Hit the Core Web Vitals benchmarks on mobile pages.
- Mobile-first indexing: Check your pages are optimised for mobile-first indexing.
- Mobile-friendly test: Make sure your website meets Google’s minimum requirements for mobile-friendly.
- Page speed test: Make sure your website scores well in Google’s page speed test.
- Core Web Vitals report: Make sure your mobile site passes all Core Web Vitals benchmarks.
That gives you a summary of the mobile
SEO process but many of these steps sab directory involve multiple signals or ranking factors that you need to optimise for. You’ve also got the broader disciplines of mobile UX and responsive design, which could have full checklists of their own.