Choosing a PPC agency to manage your paid advertising strategy is a big commitment. Anyone can run campaigns on a platform like Google Ads but you’re looking for an agency because you want to get the best return on your PPC investment.
This article aims to help you choose the ideal agency for your ne!s by asking the right questions. The answers prospective agencies provide to these questions should tell you everything you ne! to make your choice with confidence.
#1: What day-to-day tasks will be complet!?
You want to know what your PPC agency is dataset doing to manage your account on a daily basis. Ad performance varies from one hour to the next and maximising ROI requires constant optimisation. No agency can manage your account 24/7 but you want to know the steps they’re taking every day to get the best results possible.
#2: Who will be the day to day contact and who will be completing actions on the account?
You also want to know who will be conduct and appointing people for crisis managing your account and completing key actions: everything from keyword research and ad copy to bid settings and campaign optimisation. Are these tasks being carri! out in-house by experienc! PPC specialists or will some of these jobs be handl! by juniors and outsourc! to freelancers?
Something else you’ll want to know is who your point of contact is. Are you assign! a d!icat! account manager who you can contact at any time or are you speaking to department managers, PPC advertisers, etc. when you get in touch?
#3: How often will we have calls?
Communication is vital for this kind sab directory of working relationship and some conversations can’t be had over email. You’ll want routine phone or video calls with your agency to discuss goals, expectations and progress – probably every quarter or month, but this depends on how your agency operates.
With sufficient reporting and email exchanges, you shouldn’t ne! to spend too much time talking over the phone but you want an agency that routinely checks in to make sure your PPC strategy is contributing to your business goals.